About Us

Elements Group imports and distributes some of the best beauty brands in the market. In 2014 a derma division was added to the company with the launch of French dermatology skincare brand Bioderma.

The company was established in 2005 by brother and sister Søren Nielsen and Lone Bjørn Nielsen who is running the business today.

Elements work closely with the premium retailers in the Nordic countries and the brands are presented through leading department stores, perfumery chains, exclusive health care stores, lifestyle stores and pharmacy chains.  Elements’ head quarters is based in central Copenhagen in Denmark. The warehouse is based 20 minutes from the office.

”We work with brands that we believe 100% in ourselves. When choosing new brands we are extremely selective and we always wait for the right brand to show. We have to believe in the brand, before we can expect others to do so! It is the foundation of our success to believe in what we do and the brands we work with. Our heart is present in the entire process from the product is presented to us at our foreign suppliers to their presentation on the shelves at the retailers we work with where the products are sold to the consumers.”

Lone Bjørn Nielsen Founder




Lone Bjørn Nielsen


Søren Nielsen